The story of most startups is told through a carefully curated mythology â most of it true but parts are embellished and made to fit together only after the fact.Â I want to tell a different startup story.
From the beginning, we carefully documented our progress for our investors with videos, written updates, and dashboards. There are also Slack messages, emails andÂ Github pull requests to look back on. This blog will attempt to tell our story as it progresses, a week at a time. Of course, we are also a thriving business and donât want to give everything away so weâll start two years ago when the idea for this company was just forming. You see through videos, emails, and documents created at the time how we were ahead of the curve on autonomous retail, why we chose to build our own stores, how â despite our good intentions â we screwed up our launch, and how ourÂ customers, the brands we support and our partners ultimately saved us.
Weâve made a bunch of mistakes but weâve also had some brilliantÂ insights, made a ton of technical progress and created the first autonomous store. Thereâs still a lot of stories left to tell.