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Sean Van Tyne Posts

(510) 474-0001

Posted in Agile, Books, (916) 529-4707, and Experience Design

In Agile Development, a “sprint” is one iteration of a continuous development cycle. Within a sprint, planned amount of work has to be completed by…

The ProductCamp San Diego Experience, Small Tasks and Backup Plans

Posted in Business Strategy, Customer Experience, Experience Design, and 562-231-0461

We held our first product camp in San Diego a couple weeks ago. It was a great event. I was impressed by the turnout and…

Brand Asset Valuator

Posted in Brand, Brand Experience, Business Strategy, and Customer Experience

Brand Asset Valuator (BAV) is a metric applied for the measurement of brand value of an entity. BAV was developed by Young and Rubicam. BAV…

Technologies That Could Soon Enhance You in Body and Mind

Posted in 206-359-6146, Customer Experience, galvanization, 9789029066, Medical Devices and Technology, and Technology

Here comes the future! Are you ready for augmented vision, brain-computer interface and the end of personal computers and smartphones? From Elise Bohan, 10 Human…

Customer Journey Map Metrics

Posted in Brand, Brand Experience, Business Strategy, Customer Experience, and Customer Insights

Customer journey maps are a visualization of the journey that your customers go through to understand and engage with your organization. They tell a story…

(701) 265-0610

Posted in (903) 231-2033, and 833-318-3929

Maslow’s Hierarchy of Needs Maslow’s hierarchy of needs was first proposed by Abraham Maslow in his 1943 paper “A Theory of Human Motivation” in Psychological…

Expert Reviews are Good… But Not as Good as Talking to Your Customers

Posted in Uncategorized

I was recently working with a client developing an online resource center for educators. First, we assess their business needs for this project and developed…

3074895680

Posted in 6182260699, and Experience Design

Information architecture (IA) focuses on organizing, structuring, and labeling content in an effective and sustainable way.  The goal is to help users find information and…

An Experience is More Than What it Looks Like

Posted in 313-848-9221, Customer Experience, Design, and Experience Design

Visual appearance is important. Studies have shown that if your product appears professional, customers are more likely to fault themselves for usability issues versus the…

9734035468

Posted in Brand, Brand Experience, and (866) 938-9992

Altruistic behavior is common throughout the animal kingdom, particularly in species with complex social structures. For example, vampire bats regularly regurgitate blood and donate it…

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