Whether you’re a chiropractor, an exterminator, a carpet cleaner, or a professional organizer, you’ve amassed a great deal of information in your field or industry. You have two primary targets to whom you can market this information:
–to your client base in the form of in-depth or additional training or information about your topic area (a 3-hour health-oriented program for chiropractic clients, a 2-hour “ABC’s of Organization” seminar for professional organizing clients, etc.), or
–to others in your industry who want to have the in-depth knowledge that you have (carpet cleaners want to learn how to clean tile and grout as an additional service offered by their business) or who want to learn your business secrets (7 Steps to Attracting Clients into Your Chiropractic Practice).
A coaching program is perfect for either offering. In a Life Coach in Kansas program, your primary goal is to take your clients from where they are to where they want to be. So, if you’re a professional organizer, your coaching program, which teaches professional organizers how to fill their practices, could easily target new professional organizers who are currently struggling to find clients. Get the idea here?